For brands · Media kit
Put your product in front of people who'd do anything for their little dog.
Chacho is a 12-lb rescue chug (half Chihuahua, half pug) with 90-lb opinions. His audience is mostly women 35+ in the U.S. who come for the laughs and stay because they love their own dogs the same way.
Early momentum
Small account. Big reach.
Chacho launched in August. In the last 30 days his content reached more than 980,000 people, almost all of them seeing him for the first time.
Instagram Insights • 30 days to October 21, 2026
Audience
And they're exactly who you want to reach.
Small-dog people. The kind who research the harness, read the label and treat their little one like family.
Top markets: United States 74.7% • Canada 4.4% • United Kingdom 3.6% • Australia 2.3% • Mexico 1%
Instagram Insights • October 21, 2026
Content performance
His Reels travel far beyond his followers.
Most people watching are meeting him for the first time, which makes him a strong fit for discovery-focused campaigns.
The Chacho effect
Products don't interrupt his content. They become part of the joke.
The best collaborations build your product into his real personality and habits, so the promotion is the entertainment.
Dog toys
His obsessive reaction becomes the creative.
Treats and food
Taste tests, reactions and zero-patience content.
Pet gear
Harnesses, carriers, beds and travel products, used in real life.
Health and care
Dental, wellness and senior-care products, shown in his actual daily routine.
Home and lifestyle
Everyday products woven into life with a 12-lb main character.
Travel
Dog-friendly hotels, destinations and road trips with a dog who loves the car.
Partnerships
Ways to work together
UGC Video
Personality-led vertical video you can run on your own organic and paid channels.
- 1 vertical video
- Raw and edited files
- 30-day organic usage
Custom quote
Sponsored Reel
Your product, built into a Reel his audience actually wants to watch.
- 1 Reel on @chachothechug
- 3 Stories with your link
- 30-day usage
Custom quote
Ambassador
An ongoing partnership, so his audience connects your brand with him over time.
- A Reel and Stories every month
- Your affiliate code
- First look at your launches
Custom quote
Why Chacho
Built for attention, not just impressions.
A character people remember
Viewers get his personality in seconds: big opinions, zero chill, and a soft spot for whoever's holding the ball.
Built-in discovery
His top Reels get 100K to 300K views, and most of those viewers are seeing him for the first time.
Storytelling, not endorsements
Your product shows up in real moments from his day, never in a forced read.
Easy to work with
Rebekah has spent 20 years in marketing. Clear briefs, on-time delivery and usage rights handled properly.
Meet Chacho
About 12 pounds. Nobody has explained that to him.
Chacho is a rescue chug living in Los Angeles with his human, Rebekah. One minute he's curled up against you. The next he's launching straight up like a jackrabbit because somebody touched a tennis ball.
Behind the chaos is a sweet, affectionate dog who loves people, big dogs and the car, and turns almost every ordinary moment into something funny. That's what gives brands a character people remember instead of another product placement.
Portfolio
Photography
Start a project
Tell us about your campaign.
Rebekah reads every inquiry herself and replies within 2 business days. Chacho will want to be involved. He won't be.
- Contact
- Rebekah Radice
- hi@chachothechug.com
- @chachothechug
- Website
- chachothechug.com
Have a campaign Chacho would make better?
Let's make something people actually want to watch.